Life Melior is a company in the clinical sector. My role in the project was to oversee the launch of a custom software for managing appointments, subscriptions, and patients, while also designing and launching a transactional website connected to the software. The company was supported by an external development agency, which handled the technical aspects through two dedicated teams: one for the software and one for the website.

Challenge.

The primary challenge was to offer appointment scheduling as soon as possible without waiting for the software to be 100% operational. Additionally, the software had to be connected to a transactional website. We needed to display the professionals’ schedules in real-time, with appointments generated through transactions. Another key factor was managing subscriptions. Patients with an active subscription purchased through the site had to receive special privileges within the software.

Solution.

On one hand, I managed the development of the website, guiding the development team by outlining the user flows, UX, and wireframes for the required pages. We also integrated a temporary appointment scheduling tool into the website, allowing us to start receiving patients while the software was still under development.
On the other hand, the software was developed by another dedicated external team. I gathered feedback from all stakeholders involved, including Life Melior’s management and professionals, and contrast it with the technical constraints pointed by the development team.
Using Agile methodologies, we wrote down all the features requirements and add it into a backlog. Weekly meetings allowed us to monitor progress and adjust results based on evolving constraints and needs.

Result.

Life Melior’s website now allows appointments to be booked for any of its services. The calendar displays real-time availability and completes the process with a transaction. All transactional activity, including orders and subscriptions, is reflected in the software.
At the same time, Life Melior’s professionals use the software for their day-to-day operations, and it has become a key driver that is propelling the business toward exponential growth.

Challenge.

Create a subscription product with a monthly renewal but a personalized shipment range. Launch it in two months, with a mix of external (developers) and in-house (UX/UI and Marketing) teams.

Solution.

Before getting the designs from UX/UI designers, start testing the backend functions with the development team using a Kanban board. As soon as the designers deliver the prototypes, the technical part is clear. Set up a backlog of tasks and develop the project through two-week sprints. Once the product is successfully delivered, set up a Kanban board to get feedback or report bugs

Result.

The Digital product is delivered on time without any issues or problems. The first month with the product on the market without ad campaigns and getting just traffic from the main website:
– Global Conversion Rate: 5.93% (+3.02 vs. main website)
– Add-to-Checkout Rate: 9.88% (+4.59 vs. main website)

Challenge.

Add to the new CRM tool all the needed information from the database. Set custom attributes, segments, customer triggers, and other user information to allow the Marketing Team to create their email rules.

Solution.

Define all the elements we need to have in the CRM, and define the metadata for each element. Then define how many APIs and scripts we need for each group of attributes. Set a prioritization with the Marketing Team to launch the project as soon as possible, finishing first the elements related to the most important email rules.

Result.

All the emails are migrated from website crons to CRM. All the metadata defined by the Marketing Team is used as triggers and attributes to define all the rules and segments to send emails to customers.

Challenge.

Set up a Referral Program based on customers sharing their personal link and earning a 15€ discount for the next purchase. At the same time, the referred customer gets a 15€ discount on the first purchase. Due to budgetary restrictions, we cannot rely on standard solutions available in the market.

Solution.

Divide the project into two inner flows; share the link and earn credits, buy through a friend’s link and get a 15€ discount. By doing this we can work in parallel and gain time. ​​Once both funnels are defined and developed, test all potential scenarios using user stories. Once successfully tested, develop the frontend designs.

Result.

– The referral program quickly became an important source of sales: over 20% of monthly sales.
– After more than a year with the funnel established, it represents 15% of monthly sales.

Challenge.

Migrate a multi-language site with active subscriptions in four languages to a WordPress Multisite without interrupting sales on the site. Coordinate external consultant agency and development team. All this in my first months in the company.

Solution.

Planning with the consultant agent all the steps, tests, and verifications. Transfer it to the development team and monitor the evolution using a Kanban board. Opt for the plan that will interrupt sales for the least amount of time. Using a page builder, set up all the pages in templates. Bulk all the subscriptions and users in each new and clean site. Then bulk all the content.

Result.

The site was migrated within 11 hours.
The site successfully migrated more than 5000 subscriptions without issues.

Challenge.

The sales team is not agile on updating prices for products promoted in Google Shopping. They need to find out which product we are not leading with in terms of price, then compare the competitors prices in Google, go to the ERP, update the price.

Solution.

We partner with NetRivals (competitive pricing analysis tool) and develop a tool that directly connects the Netrivals information with the ERP. Like this, the sales team can check every time they want which products we are not competitive with, reduce the price, and publish it. All in a matter of seconds.

Result.

The conversion rate in paid sales increases by 30%.
This also helps the sales teams get better deals with Brands.