Experience

Freelance Digital Product Manager

I’m a data-driven product manager, with over 8 years of experience in eCommerce using Atlassian tools, Google Analytics, and Google Sheets. I have expertise in managing cross-functional teams using Agile Methodology and helping companies deliver a better website user experience and achieve their business goals.

Fractional Digital Product Manager

Life Melior

Aug 2023 – Sep 2024

Web administration

Agile

Cross-functional team leadership

At Life Melior, I worked as a Product Manager during the launch of their e-commerce platform and personalized booking software. The challenge was to develop a website that would display and sell the various services offered by the company.
Additionally, the company needed to create management software for appointments, subscriptions, and patients that would be integrated with the site.

During the development process, I took on the role of both designer and manager for the website handling appointments and subscription sales. I guided the outsourced development team responsible for the technical aspects. Furthermore, I managed the day-to-day operations of the site and oversaw the active SEM campaigns run by another external agency.

At the same time, with the same development company but a different technical team, we developed the necessary software for managing appointments and patients, creating a customized system integrated with the company’s website.

Thus, the main tasks I carried out were:

Working closely with the development agency, managing the website and their own software development from conception to execution
Helping, shaping, managing, and maintaining the Life Melior’s digital product roadmap
Translating information from the board of directors, medical teams, developers, and customers to develop a better user experience
Analyzing user behavior and finding actionable insights based on user experience
Optimizing the conversion funnel for new customers
Coordinating and executing a conversion rate optimization strategy (CRO)
Designing, executing, and analyzing A/B/C tests to improve overall conversion rates. Plus presenting weekly reports to stakeholders.
Continuously monitoring the key metrics related to the booking funnel optimization. E.G: CTR, click events, bounce rate, time on page
Managing the relationship with SEO & SEM agencies giving UI & UX input to optimize the website and digital marketing campaigns

Digital Product Owner

TAPP Water

Nov 2019 – Sep 2022 (2 years 11 month)

Web administration

Agile

Managing international teams

Cross-functional team leadership

Ensured roadmap and website backlog consistently delivered towards key business objectives, requiring management and insight from multi-disciplinary teams
Embodied and led the intersection between the Website Team (Junior Digital Product Owner, UX/UI Designer plus the external development team) and internal stakeholders such as Marketing Team, Customer Service, B2B, and Supply Chain.
Created and owned the digital product roadmap, working with internal stakeholders and the Management Team to prioritise the projects aligned with OKRs and KPIs.
Provided data-driven insights to mitigate risks and identify eCommerce opportunities through data analysis using Google Analytics, Hotjar, and Data Studio.
Created and owned the A/B test roadmap. Provided the technical requirements, set the metrics to measure and analyse the outcomes. Used Google Optimize and Google Analytics.
Planned projects or new features taking into account website performance, the product roadmap, customer acquisition, and customer retention goals.
Led the planning of the product release roadmap. Mitigating risk on website performance, marketing seasonality, and sales income.
Set the expectations and the standard for the delivery of new functionalities. Make sure new deliveries match the standards set. Making sure each delivery meets the highest standards."

Global Website Manager

TAPP Water

Nov 2018 – Nov 2019 (1 year 1 month)

Web administration

Agile

Managing international teams

Cross-functional team leadership

Owned and managed all aspects of website development, including task definition, backlog management, development, testing, deployment, quality assurance, and optimisation.
Ensured that the Development Team always had lead time to prepare and complete projects
Responded and troubleshot all the website issues and security breaches.
Created a bug report system and resolution process to ensure a fast turnaround.
Defined and implemented a new workflow using Agile methodology and Atlassian tools.
Collaborated with UX/UI Designer and the Marketing Manager, to ensure brand consistency across the website and meet user experience standards.
Ensured website performance metrics exceeded expectations set by eCommerce benchmark analysis.
Coordinated and planned the website migration by managing external agencies and developers.
Ensured website quality and efficiency by conducting regular test plans."

Marketing Manager

Grup Carrera

Kómpratelo

Andorra2000

Aug 2016 – Aug 2018 (2 years 1 month)

Web administration

Agile

Managing international teams

Cross-functional team leadership

Coordinated the workflow with the external marketing agency, managing projects and following the implementation of the global Marketing strategy.
Designed, managed, and supervised website content, SEO & SEM campaigns (including remarketing activities).
Researched and analysed new business opportunities to increase engagement and conversions, including social listening and keyword research via Search Console.
Designed and optimised a competitive pricing analysis tool to help the sales team set more competitive prices that ultimately boosted sales and revenue online as well as offline.
Designed merchandising for the flagship store, liaising with the sales teams and printers to highlight the most attractive offers to the consumers.
Conducted benchmark analyses to ensure that the offers were competitive across all digital touchpoints during key sales periods.

Marketing Manager Assistant

Grup Carrera

Kómpratelo

Sep 2015 – Aug 2016 (1 year)

Web administration